Brand Marketing @ Darshan College
“Brand marketing is one of the most essential pillars of any business today, especially with the rapidly changing digital landscape. Whether you’re a small start up or a global enterprise, the strength of your brand can make or break your success” .On 17th September 2024 at 12.00pm at Paca Bene a seminar was organised by VIDWAN ,with co-coordinators Prof.Chandrika and Prof.Sneha on Brand Marketing .The program was taken by Mr.Gowrishankar ,CEO of Essprout Technologies Private Limited, Bangalore. He spoke how brand and brand management is important in today’s digital world. The company must build a strong brand to be recognised in the market. Branding is a long term process of establishing a company’s identity and values thus creating an emotional connection with its target audience. Branding creates a public image in the society.